In the ever-evolving landscape of sustainability, innovation requires forward-thinking partnerships. One such collaboration is the one forming between BEEAH Group and The Hashgraph Association, connecting BEEAH Group’s environmental leadership with The Hashgraph Association’s DLT expertise. Recently, we hosted an insightful podcast featuring BEEAH Group’s CEO Khaled Al Huraimel, who shared significant insights into their mutual vision for using blockchain to enhance sustainability and smart infrastructure. As Khaled stated during the discussion, “We see Hedera as the right partner to accelerate adoption”. This alliance marks a significant step towards practical, large-scale blockchain solutions for sustainability.
Pioneering Global Sustainability: BEEAH & The Hashgraph Association!@The_Hashgraph podcast showcasing @beeahgroup‘s expertise in environment, energy, real estate, technology, and healthcare.
Exploring adoption pathways for @Hedera HBAR Network. https://t.co/NxG83wDfyZ
— Generation Infinity (@GenfinityIO) March 19, 2025
Meet BEEAH Group: Innovating Beyond Sustainability
Founded 16 years ago in Sharjah, UAE, BEEAH Group has expanded well beyond its initial focus on waste management. Today, it stands as a leading diversified group active in sustainability, clean energy, technology, healthcare, and real estate. The group is best known for integrating advanced technology solutions into traditional sectors, significantly enhancing sustainability efforts across the Middle East.
According to CEO Khaled Al Huraimel, “What we were good at was using technology to achieve our targets.” Today, this strategic integration has propelled BEEAH Group into becoming one of the region’s most innovative and impactful organizations, actively shaping sustainable living and operational practices in multiple countries including Saudi Arabia and Egypt.
Proven Track Record: BEEAH’s Key Accomplishments
Waste Management Leadership
Over 16 years, BEEAH transformed Sharjah’s waste management, achieving a remarkable 90% diversion rate—the highest in the Middle East. This means only 10% of waste currently goes to landfill, significantly reducing harmful methane emissions. Their facility portfolio includes groundbreaking waste-to-energy projects generating 30 megawatts of clean energy, soon expanding to 60 megawatts, sufficient to power tens of thousands of homes. Additionally, BEEAH innovates by converting retired landfill areas into solar parks, generating a projected 120 megawatts, further underscoring their commitment to renewable energy sources.
Cutting-Edge Technology Ventures
BEEAH’s digital subsidiary, Evoteq, leads an ambitious initiative tracking pharmaceuticals across the UAE to eliminate counterfeit medicines, vastly enhancing public health safety. Another key technology success story is the launch of ReLife, an innovative digital marketplace that connects recyclables buyers and sellers transparently and efficiently. This technology-driven approach significantly reduces logistical inefficiencies and enhances the circular economy by creating direct, trusted market relationships.
https://t.co/xRZcDEU2pt#Hedera
Joined by experts from BEEAH Group, Star Scientific Limited, and EVOTEQ, Kamal highlighted Hedera’s unique sustainability capabilities and the power of collaboration in building a greener future. pic.twitter.com/UUdI33LeJ0
— Hedera is a phoenix. (@SYCR6h8A4qUyAHf) October 31, 2024
Advancing Renewable Energy
Beyond waste-to-energy, BEEAH is exploring cutting-edge technologies such as waste-to-hydrogen. Hydrogen is widely regarded as a future-proof, sustainable fuel source, and BEEAH aims to pioneer its practical implementation at scale. The group’s energy infrastructure also uniquely powers their data centers directly from renewable sources, setting a global example in sustainable digital infrastructure management.
Smart Infrastructure Development
BEEAH’s corporate headquarters, an architectural masterpiece designed by renowned architect Zaha Hadid, showcases the company’s innovative spirit. Fully integrated with AI technologies and powered by renewable energy, this building symbolizes future-focused, sustainable construction. Moreover, BEEAH is developing a fully net-zero smart city around its headquarters, leveraging AI, recycled construction materials, and blockchain technology for decentralized digital identities—an unprecedented model of future city development.
Healthcare and Cultural Innovation
Expanding further, BEEAH’s healthcare initiative—the Jawahar Boston Medical District—demonstrates their vision for holistic sustainability. Partnering with leading institutions from Boston, this net-zero hospital incorporates solar-powered microclimates and lush green spaces designed by world-famous architect Renzo Piano. This unique facility highlights BEEAH’s multidimensional approach to sustainability, extending beyond typical environmental considerations into broader quality-of-life enhancements.
BEEAH Group and The Hashgraph Association: Collaborative Synergy and Detailed Blockchain Initiatives
The collaboration between BEEAH Group and The Hashgraph Association represents a strategic alliance rooted deeply in sustainability, innovation, and the responsible use of blockchain technology. During a recent Genfinity.io podcast, BEEAH’s CEO Khaled Al Huraimel provided in-depth insights into this partnership, emphasizing the powerful synergies between BEEAH’s environmental expertise and The Hashgraph Association’s blockchain capabilities. Khaled specifically highlighted the value proposition offered by Hedera and The Hashgraph Association, the distributed ledger technology (DLT) platform championed by the Association, stating, “Looking at the Hedera blockchain…it fits very well with what we want to do.” He further elaborated, “We see Hedera as the right partner to accelerate adoption,” underscoring their strategic alignment in sustainability and technological innovation.
We see Hedera as the right partner to accelerate adoption
Khaled Al Huraimel – BEAH Group CEO
Decentralized Digital Identities (DDIDs)
One of the central initiatives between BEEAH Group and The Hashgraph Association involves developing decentralized digital identities (DDIDs). These blockchain-based identities aim to empower residents of BEEAH’s upcoming smart city development, ensuring greater digital sovereignty and streamlined interactions within city infrastructure. This initiative aligns closely with global standards like the W3C Decentralized Identifier specifications, ensuring privacy, security, and interoperability.
In our recent podcast, Khaled noted that BEEAH is “building a digital twin city” and considering deeply how digital identities can enhance residents’ experiences and efficiency in accessing urban services. He explained their vision clearly:
We’re imagining how these decentralized digital identities will work, what services we can provide…this is where our discussions with Hedera are coming into place.
Khaled Al Huraimel – BEAH Group CEO
These DDIDs will serve not just as identification tools, but as gateways to secure, personalized city services, such as renewable energy usage tracking, waste management access, healthcare interactions, and secure digital voting mechanisms. The Hedera Hashgraph-powered system ensures identities remain tamper-proof, user-controlled, and seamlessly integrated into the digital and physical infrastructure of future cities.
Hashgraph-Powered Digital Identity for Sustainable Smart Cities.
In our latest podcast, @beeahgroup CEO Khaled Al Huraimel @Huraimel explores the future of smart cities in the UAE and Middle East.@Hedera network & #HBAR technology at the forefront of adoption! pic.twitter.com/d4tlpqlIyS
— The Hashgraph Association (@The_Hashgraph) March 25, 2025
Blockchain-based Supply Chain Tracking with ReLife
BEEAH’s digital recycling marketplace, ReLife, represents another critical project where The Hashgraph Association’s blockchain expertise plays a crucial role. ReLife acts as a digital platform directly connecting buyers and sellers of recyclable materials, removing middlemen, and significantly enhancing efficiency and profitability in recycling supply chains.
Khaled described ReLife as an attempt to “Uberize waste management,” providing a clear analogy to the kind of digital disruption they aim to achieve. Blockchain integration with Hedera Hashgraph takes this innovation further by providing secure, transparent, and immutable records of recyclable material transactions and movements. Through the blockchain, every transaction—from initial waste collection to final recycling—can be accurately tracked, verified, and audited in real-time. This enables greater trust among stakeholders, reduces fraud, and incentivizes more sustainable recycling practices across the industry.
Khaled specifically noted during the podcast that blockchain-driven traceability is a logical next step: “With what we have with the ReLife business…we’re able to trade all this material. What if we can also track it throughout the supply chain?” This direct quote illustrates how critical Hedera’s transparent and scalable DLT can be in achieving the ambitious goals of transparency and accountability.
With what we have with the ReLife business…we’re able to trade all this material. What if we can also track it throughout the supply chain?
Khaled Al Huraimel – BEAH Group CEO
Voluntary Recycling Credits (VRC) Initiative
The partnership also prominently features the Voluntary Recycling Credits (VRC) initiative—a blockchain-driven marketplace designed to incentivize recycling and reduce global waste footprints. Developed alongside partners including Roland Berger and the International Solid Waste Association (ISWA), the VRC marketplace leverages blockchain’s inherent transparency, auditability, and security to ensure effective recycling credit transactions between entities globally.
Khaled highlighted this ambitious vision, explaining: “We looked at voluntary recyclable credits…this is something we’ve also been talking about with Hedera and previously with DFINITY.” This reveals a longstanding interest in blockchain-powered credit marketplaces. The Hashgraph Association’s role is vital, providing the technological backbone necessary to tokenize recycling credits effectively. Each credit, once issued on the Hedera Hashgraph network, can be traded securely, tracked transparently, and retired audibly, significantly advancing global sustainability reporting and compliance.
ICYMI: #ICP will be a part of Voluntary Recycling Credits (VRC)
This is the first ever global standard to incentivize multi-material recycling #ICP is being adopted by global institutions as we watch pic.twitter.com/c1buH2buS7
— ICP HUBS NETWORK (@ICPHUBS) December 9, 2023
Smart Waste Permitting and Enhanced Management Tracking
Blockchain technology also presents immense potential in digitizing waste management permitting and regulatory compliance. BEEAH has already experimented successfully with blockchain for permitting processes and sees Hedera Hashgraph as a scalable solution to expand these digital initiatives significantly. Leveraging the speed, low cost, and high throughput of Hedera Hashgraph, BEEAH aims to digitize permitting workflows, manage regulatory documents securely, and track waste management activities with unparalleled transparency and reliability.
Through blockchain-based permits and operational tracking, authorities can instantly verify compliance, reduce administrative overhead, and significantly mitigate fraud and inaccuracies common in paper-based systems. This level of accuracy is critical in meeting stringent global environmental standards and supporting BEEAH’s leadership role in sustainable operations.
In Khaled’s words: “We’ve used blockchain for permitting, issuing waste permits…and now it’s much more feasible. This is where we really see Hedera as the right partner to accelerate adoption.” His direct quote encapsulates the strategic importance of Hedera Hashgraph’s technological capabilities in scaling digital transformation within the environmental sector.
Synergistic Potential for Future Collaboration
The ongoing partnership between BEEAH Group and The Hashgraph Association not only highlights these pioneering blockchain applications but also offers expansive opportunities for future development. From expanding the decentralized identity infrastructure to broader geographic regions, scaling the blockchain-based recycling marketplaces globally, or integrating blockchain deeper into energy, healthcare, and city infrastructure, the possibilities are extensive.
Khaled’s optimism for the future of this collaboration was evident during the podcast: “With blockchain becoming more feasible, the need is becoming greater, especially with AI and digital sovereignty. Blockchain is part of the solution.” His statement clearly underscores a mutual ambition between BEEAH and The Hashgraph Association—to continuously expand their technological footprint in pursuit of global sustainability and responsible innovation.
This collaborative synergy sets a compelling example for businesses worldwide, demonstrating blockchain’s practical applicability in addressing real-world environmental and sustainability challenges.
A Shared Vision for the Future
Both BEEAH and The Hashgraph Association aim to foster responsible innovation, cross-industry collaboration, and meaningful progress toward global sustainability goals. As blockchain and Web3 gain greater prominence in real-world solutions, this collaboration is set to grow significantly. Potential future expansions include broadening decentralized identity projects across multiple cities, expanding blockchain-based recycling credit marketplaces internationally, and deeper integration within healthcare and renewable energy sectors.
BEEAH Group CEO Podcast Recap
Our recent podcast episode featuring Khaled Al Huraimel provided deep insights into BEEAH’s vision and ambitions with The Hashgraph Association. Throughout the discussion, Khaled emphasized the importance of patient and persistent innovation, stating, “You have to be patient when you’re looking at building something like this, especially to achieve sustainable goals.” The conversation shed light on both the operational expertise of BEEAH and their thoughtful approach to integrating blockchain, offering valuable takeaways for sustainability advocates and blockchain enthusiasts alike.
BEEAH x THA – Building What’s Beyond
The BEEAH Group and The Hashgraph Association Partnership exemplifies how forward-looking companies can utilize blockchain technology for tangible, positive environmental and societal impact. BEEAH’s demonstrated commitment and Hedera’s advanced technological infrastructure together promise continued pioneering innovations in sustainability. For readers passionate about technology’s potential to transform our world for the better, this partnership is one to watch closely.
Stay connected with BEEAH Group, Hedera, The Hashgraph Association, and Genfinity as this partnership evolves, driving sustainability and innovation across the Middle East and beyond.
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