Browsing: Web3 Marketing 2024

The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder…

With these services, press releases are generally just “syndicated”, meaning that, although they will indeed be published by dozens of…

Shillers (because, let’s be honest, they are not real KOLs) bring the hype, cost projects tens of thousands, and pass…

Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice Source link

Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength? Source link

This absence of “wallet awareness” is glaring. True Web3 content should react to wallet data, creating dynamic and personalized interactions.…

Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be…

Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2…

“It’s more transparent. It’s fair. It’s natively on-chain. It’s, to be blunt, better for privacy,” said Garcia Martinez, CEO of…

Years before anyone used the term “Web3,” Novaes hatched a project that rewarded users for doing everyday tasks, like watching…